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THE PERIOD BEER
Direct
CATEGORY
2022
YEAR
THE FEMALE COMPANY
CLIENT
INSIGHT
Men don’t know much about periods, do not like to talk about them and are not involved in conversations between mother and daughter, because young girls usually talk to their mothers first when they have their first period.
The Period Beer is the first Beer that gives fathers short but precise advice about their daughter’s periods. And all that printed on a Beer. The content is divided into four different series, each explaining the four phases of the period.
IDEA
Agency: potvis
Art Director: Marc Huenerwadel
Art Director: Katharina Eugster
Art Director: Costanza Piazzolla
Creative: Luca Priestersbach
CREDITS
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