ANTI SYSTEM

SYNOPSIS

Our agency potvis was due for a brand refresh just in time for our 5th anniversary. So we looked at the brand’s roots to inspire its new direction. Potvis has never “fit into the system.” It’s always been brave, challenging the status-quo, and disrupting the standards of the ad industry. The rebrand we developed is grounded in a fresh and bold design identity. It’s fun, in your face, and sure to make you smile. Just like potvis.