WHAT'S NEXT?
Film, Campaign
CATEGORY
2025
YEAR
ASML BERLIN
CLIENT
SYNOPSIS
Young people are constantly asked during their school years: What’s next? There is rarely a clear answer, as uncertainty is always present. This very question, along with the social pressure it brings, is at the heart of the current ASML campaign. Through an emotionally charged and visually unique approach to employer branding that blends mixed media with VFX, the campaign delivers a strong and thought-provoking message.
CREDITS
Agency: potvis
Production: 2RAW Studio
VFX: Twisted Creative Production Studio
Director: Pascal Momper
DoP: Benedict Uphoff
Head of Creative: Luca Priestersbach
Creative: Biko Voigts
Creative: Natia Kalandia
Head of Operations & Growth: Jörn Wilhelm
Executive Producer: Lea Staron
Executive Producer: Till Maier
Producer: Niklas Straub
Art Department: Romina Raßfeld
Editor: Lukas Wengorz
Sound Design / Mix: Niklas Straub
Color Grading: Benedict Uphoff
Music: Peter Albrecht
Cast: Maisie Anna Navina
Extra: Abdiel Fatah Smid
Extra: Zehra Türker
Extra: Anna-Sophie Rust