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DIAMOND HANDS
OUT OF HOME, DIGITAL
CATEGORY
2023
YEAR
EBAY
CLIENT
INSIGHT
BACKGROUND
Eight out of ten members of Generation z invest in their future. Whether shares, ETFs, gold or cryptocurrencies, the majority put aside up to 200 pounds per month. In doing so, the markets often drive them to make quick profits. However, they forget their limited experience with trading stocks, precious metals and cryptocurrencies, which can lead to bigger losses later on.
We use as a title, the term for ambitious investment strategies: Diamond Hands. The title refers to investors who don’t sell their assets even in a crash or sharp price declines. They have "diamond hands".
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